Who Watches The News? Seriously?

I can’t remember the last time I sat down and watched “the news” on either TV1 or TV3.

At 6pm most people I know my age are barely home from work or still at work or grabbing a beer / quick dinner in town before heading home.

How do I consume “the news”?

Well, I occasionally listen to Radio New Zealand’s news on the hour things on my phone, browse news websites in the morning and use Digg Reader to get my daily fix of blogs.

I occasionally will listen to Checkpoint’s “Top Stories” podcast – but that’s rare. I do listen to Bloomberg Radio which is good for finance news and interviews.

The ratings for “the news” aren’t that hot – and the demographic is unlikely to be worth it much longer because the only people I know who watch “the news” are almost qualifying for NZ Super. So why would you pay to advertise around “the news”?

It says something that the most exposure I have to TVNZ or 3News video is if someone I follow on Twitter retweets it / talks about it.

The worst thing about “the news”, and this includes the “trained and skilled” journalists at Fairfax and APN – is that most of your content is face-palm inducing.

If you have a functioning brain, read widely and have a decent body of knowledge on which you assess new information or stories, then sitting down for a whole *hour* of a flagship news program sets off the “this does not compute” siren to the point where the disutility from “the news” sees it booted from your content consumption routine.

And then there are people who think that if you watch “the news” you’re an informed citizen. God help us. It’s almost an inverse indicator these days.

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