To stand out from your competitors, you have to push a big idea.
The Apple iPod’s big idea was “1,000 songs in your pocket”.
Google Drives big idea is “all your documents everywhere you go”.
A big idea doesn’t have to be fancy or complicated.
A twist on your unique selling point.
An improvement on your key value proposition.
A marketing message that clearly shows why your product or service is better than your competitor’s.
A big idea should flow through everything you do.
Design perfection is a big idea that shines through everything Apple does.
Steve Jobs was a perfectionist – he studied typefaces at college and was obsessed with writing and clear fonts on the Mac.
An obsession with perfection led to a suite of products that were perfect by themselves – independent entities that reflected amazing design and value creation.
A big idea is linked to the sort of value you are creating.
Although it’s tempting to be funny, you don’t need to be.
Every product or service has a big idea around it.
You just need to figure it out before your competition does.