Stagnating Sunday Newspaper Circulation 2005 – 2012



Source: Audit Bureau of Circulations, Statistics New Zealand Yearbook 2012

I can’t remember the last time I purchased a Sunday paper. There is one explanation for the above graph though – SST has lost about 50k readers as has Sunday News. Thus the HoS’s 100k could be interpreted as SST loss + Sunday News loss therefore no market growth at all since 2005.

For many young people, Sunday is now a “social media” catchup day as opposed to a read the paper with a coffee day. When you add in the decline in newspaper advertising spend from $830 million dollars in 2005 to $540 million in 2012, keeping subscriber numbers up at all costs is essential to stop the bleeding.

Read more:
Paywalls Only Work For Valuable Content

The news that Fairfax Media is moving the Sydney Morning Herald and The Age behind a paywall after you read...

National Labour Force Projections And NZ Super

So, if these projections are reasonable, which I'd say they are, what is the subsequent impact on the cumulative housing...