Keep Web Copy Simple

The goal of copywriting is to get the reader to buy.

It’s not to make the reader feel good about themselves.

It’s not to make the reader feel good about your sustainable business practices.

And it’s not to make the reader feel good about the 201 new improvements in your 3rd tier product.

The goal of copywriting is to get the reader to buy.

You need to keep web copy simple.

You can’t copy and paste your flowery marketing material onto a web page and expect it to deliver qualified sales leads into your sales pipeline.

I like to ask three questions when I’m writing copy.

  1. Is it clear what I want the reader to do?
  2. Is it possible to reduce the word count?
  3. Will this copy lead to a sale?

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