Growth Hacker Marketing And Product Market Fit

Marketing guru and author Ryan Holiday has a new short book out on “growth hacker marketing”.

It is a really quick and cheap introduction to how traditional marketing strategies go up against growth hacker marketing strategies.

When every dollar of expenditure must achieve a return on investment,  the plethora of tools that enable marketers to track the effectiveness of their campaigns has led to a crisis for many traditional marketers.

Why? Because they realise how spending a lot of money on advertising doesn’t matter if you’re not winning your product category with the best product available in that market.

Watch the book trailer, I suggest buying it. A book is a cheap way to learn ideas – if it gets you think about tracking the effectiveness of your marketing spend then it is bloody cheap indeed.

Read more:
Stuff Nation Sucks But Will Slow Fairfax Death Spiral

Stuff Nation sucks because it is simply depressing content to consume. The submissions to the assignments posted by Stuff Nation...

Why Interest Will Return To Student Loans

I think interest will return to student loans sooner than anyone with a student loan wants to acknowledge. Let's recall...

Close