This evening I attended a really cool talk by Reuters blogger Felix Salmon at Victoria University’s Design School. He spoke about things like sponsored content, why big legacy media firms struggle with doing the internet right and about how free and shareable content is more valuable than content hidden behind a paywall.
For a flavour of the discussion that went on, check out the twitter q&a – https://twitter.com/search?q=%23futuremedia&src=typd
Anyway, it was cool to have a blogger whose work I’ve followed for ages give a talk in Wellington. It was interesting that because he lives in New York, some of his references were NY centric, but because of the nature of the internet, a ton of global media comes out of New York anyway – let alone the financial media essentially revolving around New York / London.
Although the focus was more towards how publishers would work with advertisers in getting native advertising / sponsored content working, there’s nothing stopping firms doing it themselves. “Content Marketing” isn’t just a fad, being authentic is essential otherwise you’ll have to resort to spamming people with “junk mail” type online advertising.
It certainly gave me a lot to think about over the summer break!