Atlassian BitBucket vs GitHub

Australian firm Atlassian are best known for their suite of productivity enhancing software like JIRA for issue tracking and Confluence for making team collaboration¬†far easier. But when it comes to real world utility, BitBucket is…

What Is Your Big Idea?

To stand out from your competitors, you have to push a big idea. The Apple iPod’s big idea was “1,000 songs in your pocket”. Google Drives big idea is “all your documents everywhere you go”….

Keep Web Copy Simple

The goal of copywriting is to get the reader to buy. It’s not to make the reader feel good about themselves. It’s not to make the reader feel good about your sustainable business practices. And…

Why Words Are Important

USA Today was the first newspaper to have colour photos and a flash design. It was ahead of the curve, and its recent website redesign is busy but cool. It certainly stands out from its…

Wheedle Does Not Reinvent The Wheel

The New Zealand online auction marketplace is currently dominated by publicly listed TradeMe. They enjoy a monopoly on online auctions and use this market power to frequently increase their success fees and listing fees. When…